# Alterever Ltd - Brough

Alterever is an independent, family-owned tyre specialist based in rural East Yorkshire with over four decades of manufacturing experience. The company specialises in professional tyre solutions, particularly tyre retreading and bespoke tyre manufacturing for demanding industrial and commercial applications.

The business serves a diverse range of sectors including ports, road transport fleets, industrial operations, and off-road (OTR) applications. They work with businesses of all sizes, from regional operators to major international clients, providing tailored solutions that reduce operating costs, improve safety, and maximise productivity.

What sets Alterever apart is their independence and vertical control over production. They work directly with compound specialists to source materials ethically and sustainably, ensuring quality at every stage from raw material to finished product. Their expertise spans multiple retreading systems—including the renowned Marangoni pre-cure ring-tread technology for long-haul operations and proprietary hot-cure manufacturing for mixed-road applications.

The company distinguishes itself through specialisation in bespoke solutions. Their experienced technicians and compound chemists develop custom tyre formulations for challenging environments, including solid tyres for sacrificial industrial use and pneumatic solutions for added driver comfort. They've built particular expertise in demanding sectors like steel manufacturing and port operations, where reliability and performance are critical.

With quality assurance, British manufacturing credentials, and a reputation built on professional service and technical innovation, Alterever combines traditional craftsmanship with modern industrial solutions.